Leadership

Todd Larsen is the president of Dow Jones & Company where he directs the company’s business operations. He is responsible for publications and products such as The Wall Street Journal, MarketWatch, Factiva and Dow Jones Newswires, including sales, marketing, business development, strategy and technology.

A principal architect of the company’s successful digital strategy in the early stages of Internet commerce, Mr. Larsen is now driving a new, multi-platform approach to business at Dow Jones. The Journal, under his guidance, has defied a downward industry trend, adding both print and digital subscribers as well as new advertisers and advertising revenue.

Mr. Larsen helped build a pioneering paid business model for the Journal on the Web, mobile and tablet computers. He was part of the leadership team that oversaw the Journal’s transformation into a more complete newspaper with additional national and international news, sports, opinion and culture to complement its premier business and financial coverage. He was instrumental in Dow Jones strategy to expand world-wide with products emphasizing local content in the global context.

Mr. Larsen had been the chief operating officer of the company’s Consumer Media Group before his appointment as president in January 2010. As chief operating officer, he was responsible for strategy, marketing, circulation, business development and financial management for consumer products such as the Journal, MarketWatch and Barron’s around the globe.

From March 2003 to February 2006, Mr. Larsen was president of Dow Jones’ Consumer Electronic Publishing division, overseeing the company’s Internet, licensing and radio operations. Prior to his appointment as president of CEP, Mr. Larsen was vice president and general manager of that business where he oversaw the business and operations of the Journal and Barron’s online units.

Mr. Larsen came to Dow Jones in 1999 as the corporate director of strategic planning and development. Before joining Dow Jones, Mr. Larsen was a senior associate in the Communications, Media and Technology practice of Booz, Allen & Hamilton in New York. At Booz Allen, Mr. Larsen managed client projects in the book publishing, network and cable television, and professional sports industries. Prior to Booz Allen, he spent five years in the advertising business at Saatchi & Saatchi Advertising and Jordan, McGrath, Case & Taylor.

Mr. Larsen received a bachelor of arts degree from Colgate University and an MBA from Columbia Business School. He lives in Mamaroneck, New York with his wife Kim and two daughters.