As communication experts, we should find it easy to convey the value of our services to the business managers in our organizations. Yet many PR professionals struggle with expressing results in a way that senior executives instantly recognize the impact that public relations has on the success of the business.
Diane Thieke, executive director, Public Relations & Strategic Communications for Dow Jones Enterprise Media Group, has investigated best practices for reporting public relations measurement to business executives. She has summarized her findings in the eBook, Talk to Me: 10 tips for translating PR Results into the Language of Business.
In this eBook, you'll have the opportunity to learn:
- The perceptions and attitudes of PR professionals and senior executives toward the impact of public relations on business success
- 10 tips for translating intangible PR results into demonstrable success
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