Sales Effectiveness

Preparation is the key to sales effectiveness

In business-to-business sales, the best product may not always seal the deal, but the best prepared salesperson will. Being well-prepared for the phone call or the pitch is the best way to close more deals and drive up revenues. The effectiveness of your team depends on how well they absorb and use quality research and intelligence. But there's a trade-off for this kind of sales effectiveness - preparing well can be time-consuming, leaving less time for actually making calls and meetings. The solution is to find a way to get in-depth information quickly, so you can spend less time performing business intelligence research and more time selling. Today, companies the all over the world are achieving greater sales effectiveness with Dow Jones.

Increase sales effectiveness with Dow Jones

Dow Jones Companies & Executives is the perfect tool for sales effectiveness. By combining world-class business content with the tools to search and use it effectively, Dow Jones Companies & Executives allows your team to prepare for calls and pitches efficiently and productively. Dow Jones's content collection is comprehensive and unrivalled, including information providers such as D&B, Reuters, Dow Jones and The Wall Street Journal, along with more than 28,000 additional sources of trusted business news. Accessing this collection from their desk, your team can generate and download up to 5,000 leads every day, complete with Company Snapshots as well as the tools for in-depth searches. Dow Jones Companies & Executives further enhances sales effectiveness with Company Watch Lists that alert you to new developments or changes in the prospects, clients and industries you select. And with an exclusive competitive intelligence tool at your fingertips, it has never been so easy or efficient to be well-prepared.

Maximize the effectiveness of your sales force

Dow Jones Companies & Executives improves the effectiveness of your sales people by enabling them to:

  • Be more productive - Dow Jones Companies & Executives reduces the time it takes to find and research leads and get ready for calls and meetings
  • Build stronger relationships - the more you know about your clients and prospects, the more helpful and responsive you can be, successfully creating relationships based on trust
  • Drive more revenue - with more qualified leads, it's easier to get in the door and close more deals
  • Be better prepared - with Dow Jones Companies & Executives, you're always a mouse-click away from the latest news and updates on clients, prospects, markets and industries

Learn more about increasing sales effectiveness with Dow Jones Companies & Executives.