Dow Jones gClick™ allows readers to dynamically extract comprehensive, real-time business intelligence from any Web page. With one simple click, readers can go from scanning any article—from anywhere on the Web—to viewing in-depth information about companies, executives and events referenced in the article.
Dow Jones gClick enables publishers and media companies to:
- Make content more contextual for readers
- Create significantly higher-CPM inventory
- Drive new ad inventory from other publisher sites
- Increase brand loyalty
Empower your readers
Dow Jones gClick is a powerful extraction technology that analyzes Web pages to provide comprehensive information that's contextually relevant to what the user is reading. With one click readers can dynamically extract real-time business intelligence from any Web page. Information is made relevant to individual readers by showing how they personally connect to each company and executive extracted from the Web page.
Increase ad revenue
Dow Jones gClick allows you to create a significant number of new pages from just one reader’s scanning an article or a Web page—all contextually relevant to each reader's profile. Dow Jones gClick's personalization capabilities drive more traffic to your Web site, increasing CPM impressions—even when your readers are viewing other Web sites.
How it works
With one click from wherever they're browsing, Dow Jones gClick navigates readers to your Web site, where each reader is presented with contextual business intelligence relating to the Web page that he or she was reading. Dow Jones gClick makes this possible by scanning the unstructured HTML from the Web page. It then identifies companies, executives, and events mentioned on the page and extracts information about them into data that is mapped to Dow Jones gPipe™, our real-time business information database.
gPipe provides comprehensive information about the extracted companies, executives, and events. The intelligence is pushed to your site as XML and woven into a results page. Within seconds the results are displayed in a pop-up window—in your company's brand.
Dow Jones gClick is a powerful extraction technology that analyzes Web pages to provide comprehensive information that's contextually relevant to what the user is reading. With one click readers can dynamically extract real-time business intelligence from any Web page. Information is made relevant to individual readers by showing how they personally connect to each company and executive extracted from the Web page.
Increase ad revenue
Dow Jones gClick allows you to create a significant number of new pages from just one reader’s scanning an article or a Web page—all contextually relevant to each reader's profile. Dow Jones gClick's personalization capabilities drive more traffic to your Web site, increasing CPM impressions—even when your readers are viewing other Web sites.
How it works
With one click from wherever they're browsing, Dow Jones gClick navigates readers to your Web site, where each reader is presented with contextual business intelligence relating to the Web page that he or she was reading. Dow Jones gClick makes this possible by scanning the unstructured HTML from the Web page. It then identifies companies, executives, and events mentioned on the page and extracts information about them into data that is mapped to Dow Jones gPipe™, our real-time business information database.
gPipe provides comprehensive information about the extracted companies, executives, and events. The intelligence is pushed to your site as XML and woven into a results page. Within seconds the results are displayed in a pop-up window—in your company's brand.
Where it's usedDow Jones gClick can be used on any Web page. Example pages that work best with Dow Jones gClick include:
- News articles
- Corporate Web sites
- Securities and Exchange Commission (SEC) filings
- Blogs
- Press releases
- Business-related Web mail
Dow Jones gClick's application programming interface (API) provides a simple, secure URL interface that returns data in XML. Our data is quickly and easily integrated into your applications.
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