Dow Jones Insight

How it Works

Every day, Dow Jones Insight, our media analysis service, takes in more than 1.5 million articles in 23 languages from press release wires, newspapers, magazines, radio and TV transcripts, Web sites, blogs and message boards.

From these articles, we extract thousands of concepts—people, companies, brands, issues, events, messages, positive and negative words or phrases—and match them to the interests of our clients. 

We present the results in charts and graphs that make trends, warning signals and opportunities instantly obvious.  We can also immediately alert communications professionals to surprises—concepts just beginning to be associated with their organization. 

Dow Jones Insight: Research OnDemand – Customized research that is ideal for new business pitches, measuring the effectiveness of individual events and campaigns, and developing strategies for successfully managing issues as they arise in social media conversations – before they become breaking news. Our team of media experts offers quick turnaround of reports with multiple delivery options and formats. Learn more.

Dow Jones Insight: Media Monitor  – Easily research campaigns and conduct on-the-fly analysis of news and buzz emerging in both mainstream and social media sources with our self-service analytics tool. Learn more.

Historical Trends—Understanding the past may help to predict the future. Benchmark and model past media coverage across the Dow Jones Factiva archive to understand cyclical issues, how long they stay in the press and how your share of voice is affected over time.

Journalists and Bloggers—Identify the most influential authors covering your industry and issues to create target media lists and build better relationships to effectively drive your media coverage.
 
Discovery—Pinpoint key trends or threats to your reputation and where the issues are being discussed so that you can take action in time to influence the outcome.

Sentiment Analysis/Favorability Analysis—Understand the slant and opinion of coverage about your organization’s actions, enabling you to adjust communications strategies and provide feedback to executives.
 
Executive Reports and Newsletters— Easily share coverage and promote results with your executives and the rest of the organization.

Key Performance Indicators (KPIs) and Alerts—Track progress against your goals and be notified via email when significant change occurs.